Known as a 'grafter', I help businesses to grow, thrive & blossom through award-winning Marketing, PR and Social Media services. I nurture positive press and prestigious awards, wow your industry and social media influencers, and ultimately generate sales. And because my roots are in Yorkshire, I'll always be honest, results-driven and no-nonsense in my approach.
My track record speaks for itself. Over 10 years I've helped countless food, drink, hospitality businesses and charities secure regional and national coverage through my PR and marketing services.
My services include
I offer hourly, half-day or full-day reviews of your business in Marketing, PR and Social Media. Every month or as a one-off to suit you.
I’ll ask lots of questions about your business and take a look at your marketing materials. Then I’ll provide a wheelbarrow of helpful strategies and truthful feedback.
At the end, you’ll receive an action plan you can take away with you to help clinch your short and long-term objectives – and sow the seeds of success.
Whether it’s branding for brochures, language for leaflets, or words for websites and blog posts – I’ll create content that helps you tell a story. As an expert in attention-grabbing online and offline content, I’ll get to know you and your target audience so you can engage your customers better.
I can make your social media and website work harder for you. Via in-depth reports, I’ll scrutinise how you can build and sustain a strong digital presence.
I am an expert in creating targeted content via email campaigns. Promotions that draw in subscribers, increase your open-and-click and conversion rates, and encourage new readers to sign up to your mailings. Plus, I constantly test, measure and evaluate your email campaigns and e-newsletters to ensure that I deliver the best results possible.
It’s one of the reasons we’re North Yorkshire's first Approved Mailchimp Partner.
Public Relations (both on and offline)
Storytelling is at the root of what I do. And if it’s a good story told to the right people; you’ll get the column inches.
Over the last decade, I’ve secured coverage on ITV’s This Morning, BBC (online articles, radio and television), The Guardian, The Independent, Evening Standard, Yorkshire Post, Northern Echo, Living North, The Caterer, York Press and many more.
Social Media Management
My social media services strengthen your brand, generate leads and connect you with your target audience. Using tailored strategies that are appropriate for your industry, I’ll handpick the channels that can bring out the best for your business. So, whether you’re using Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest or YouTube – I’ll create sparkling content and conversation to get everyone talking about your brand.
With over a decade of experience, I have had the opportunity of working with some incredible brands, in the public, private and charity sector.
My specialist areas are in the food, drink, hospitality and charity sector
I enjoy a mix of remote working as well as visiting clients on-site. Meeting clients face to face regularly is the key to excellent relationship building.
The first step to any project or retainer contract is to create a bespoke strategy so that both myself and my client know exactly how the campaign will be delivered and what KPIs I will be working towards.
Regular communication will be maintained throughout the campaign, including discussions on ways to further strengthen results.
I am a firm believer in being upfront and honest and I'm not afraid to speak my mind if I am concerned about how a campaign is progressing. This approach has led to many of my clients remaining with me long-term as my aim is to ensure those who I work with grow, thrive and blossom time and time again.
About Everyday People
Our vision is to make it easy to find everything you need to grow a business that has a positive impact, delights your customers and brings you and your team fulfilment.
Explore Everyday People to find insights, inspiration and people with the right expertise, experience and ethos to help you grow a wonderful business..