I help ambitious small business owners to unlock the potential in their business through marketing planning and implementation.
I am a broad marketeer with a strategic focus. Everything starts with the business and its unique challenges, the product or service they offer and the customers that they serve. I have spent my whole career (24 years!) in marketing, both in small business and big businesses. My heart has always been with small business and I'm proud to have started my own and to be supporting others in my community.
I really enjoy helping business owners to achieve their goals. Marketing can seem really confusing and my mission is to demystify it for my clients, and help them to understand what they should do next and more importantly why. This gives them the confidence to take steps forward, to grow their business, which could involve them reinvesting some of their profits in marketing. I make sure that this is done in a measured, planned way so that the budget is put to the best possible use to meet their objectives. I love the sense of achievement I get from helping my clients in this way, and the trusted relationship that we build along the way.
Helping my clients to get results
Looking at the big picture
Creating plans to meet business goals
Understanding the customer and how to meet their needs
Developing brand strategy
Creating marketing campaigns to achieve objectives
Managing marketing activity through to completion
I’m proud of the feedback I have had from my clients so far. One client said "Finally, a marketing expert who explains to me in plain English what I need to know"
I'm proud of myself for taking the leap out of paid employment and setting up on my own. It's a rollercoaster but I love it!
I like to build up a relationship with my clients, so they know that they can rely on me and trust me. Although I do the majority of work remotely, I also think it's important to meet face to face in the beginning and regularly depending on the nature of the work. I keep my clients informed with what they need to know, and I am always if they need me. I also bring in specialist 3rd party suppliers where required and manage them through so my client only needs to deal with 1 person.
About Everyday People
Our vision is to make it easy to find everything you need to grow a business that has a positive impact, delights your customers and brings you and your team fulfilment.
Explore Everyday People to find insights, inspiration and people with the right expertise, experience and ethos to help you grow a wonderful business..